Yeh Hum Naheen was a unique musical event. Featuring the vocal talents of some of Pakistans biggest music artists, including Haroon, Ali Haider, Ali Zafar, Shufqat, Strings, Shuja Haider and Hadiqa Kiani, uniting to sing out the message the world needs to hear. Here you can read more about the singers.
Written by Ali Moeen, Pakistans foremost lyricist, with music composed by Shuja Haider, its the central message of the song that has compelled so many people to become involved. It is a message of reconciliation, a message of peace and a message of truth. Capturing the imagination of people across the board, Yeh Hum Naheen has given a voice to the silent majority, those in the Muslim world who have for too long been mis-represented. These are the people who although not appearing on our television screens are saddened and shocked at the high-jacking of Islam by terrorists, and want to stand up and shout “This is Not Us”. The song was the brainchild of Waseem Mahmood, author and media consultant, who took inspiration for the project from his children. The song was recorded during a three month period from November 2006 to January 2007 at Sound of Speed studios in Karachi.
The video was shot on HD by Khurrum Mahmood, Waseem Mahmood’s elder son and edited by his younger son, Khaiyyam both of whom are attending film school in UK. The studio footage was shot by award winning DOP, Imran Ali.
Waseem, veteran award winning director who has worked with some of the biggest names names in the industry, describes the video as “consciously simple” emulating similar videos made in the West like “We are the World” and “Band Aid” where the message is more important than making a glamorous, all sing – all dancing production. “For me the glamour of the video was in assembling the biggest star cast ever seen in Pakistan in one single shot, something that had never been achieved before. Mahsallah, the response to the video has been amazing – I have been inundated with messages of support and congratulations from young Pakistanis around the world who have thanked me for standing up and giving voice to their sentiments. The response from the international music industry has been equally humbling – major stars, many of whom I have idolized myself have contacted me to say how much they loved the song and video and would like to collaborate with us on an English version. I guess that we must have done something right!”